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I worked with Brian Clark as he built Copyblogger to a multimillion dollar brand. Over the past eight years, I’ve had the good fortune to work with some of the smartest bloggers on the planet.
Even if you’re making fantastic money from affiliate marketing or selling services, chances are you’ll want to try your hand at developing your own product at some point. My answer: with blogs, the most profitable price is usually the end of the funnel. It’s a tried and true marketing tactic, and you should absolutely build a sales funnel for your blog.I don’t remember the precise numbers, but we had something like ,000 in product sales over 30 days. Well, out of curiosity, I shopped around to see how much advertisers would pay for the same ad space.The absolute highest rates I could negotiate would’ve brought in only ,000 per month per ad spot, totaling ,000 per month — 70% less than we made selling our own products. Imagine the pitiful rates a beginning blogger would get trying to make money blogging that way. With your own products, you have to consider the cost of development, support, and other miscellaneous expenses, but even factoring those in, advertising our products was still more profitable by far.You can do the same thing, even if your list is much smaller. We actually make even more money from our 00 product than we do the ,000 one: The point is, most people are afraid to charge more than 0 for a class, believing that’s all people can afford, but it’s just not true. Let’s give this good-looking fellow ,000 just for the hell of it.” On the contrary, they expected a lot of me.If you have 100 subscribers, chances are two of them might be willing to buy premium products or services from you, and those two will often pay you more money than the other 98 combined. Every market has customers who are and willing to pay for a premium experience. In exchange for that ,000, I promised to help them launch their blog from scratch and get their first 10,000 email subscribers in only 12 months. Just to put a dollar value on it, you could probably sell a blog with 10,000 subscribers for at least 0,000 in most markets.